Hassan Chaudhry, male, 45, of Pakistani descent, currently residing in London, has held the roles of Strategy Manager and Head of Strategy Development since joining Nexxen in 2021. In 2024, he was promoted to Director of Strategic Development for Nexxen DSP.
As the department head, he not only formulates and advances programmatic advertising and streaming media collaboration strategies in the European region but also expands Nexxen’s presence in the Pakistani market by establishing localized operational channels.
Additionally, he organizes the Pakistani online team to undertake ASO (App Store Optimization) projects commissioned by merchants from various regions, improving partner apps’ visibility, rankings, and downloads on App Store and Google Play.
Hassan also coordinates with product, technical, and sales teams to drive the launch and iteration of new platform features, such as the Deal Marketplace.
Leveraging his deep understanding of data-driven marketing and cross-cultural communication skills, Hassan has rapidly helped the team develop multiple actionable solutions, significantly enhancing Nexxen DSP's competitiveness in local markets. He regularly reports regional performance and strategic recommendations to the global leadership team.
